Ownright
Complete brand architecture for one of Canada's fastest growing prop-techs. Messaging, positioning, and a visual identity to make home ownership and legal less daunting of an experience for new home owners.
Client
Ownright
Industry
Proptech
City
Toronto
Year
2025
Type of work
Branding, Web design
Overview
3
MONTHS to compelte
30+
monthly content-led leads
7M+
IMPRESSIONS IN 4 MONTHS
Samantha berdini, SR. account manager
business wire VIA CATEGORY COMMS.
“Friendlier colours, human-centred illustrations, photography that's consciously more diverse—all of these components enforce a brand that makes us more approachable to homebuyers, investors, and agents”
imagery
Brands require enormous image libraries across web, paid channels, and UI. I used native AI tools like Midjourney and Flora to build imagery for blogs, product mock ups, socials, and OOH signage. It was an enormous endeavour, but necessary to create imagery that was uniquely ours.
PRODUCT & ENG.
Shoutout Ellie, Lead Product Designer and the whole engineering team. We collaborated day to build design systems for marketing and product that spoke to each other seamlessly. Across illustrations, in-app imagery, and brand, I can confidently say that we built a brand experience that felt consistent across every major surface we shipped.
illustration
I was so blessed to collaborate my beloved partner, Mariia Konash on an enormous illustration library. Mariia produced an enormous illustration library spanning hundreds of icons, highly detailed scenes and subjects. Broad, straight, confident strokes, with friendly rounded shapes and abstractions. The library overall adds a human touch that would render the brand incomplete altogether without it.
Next project